With a long standing background in cycling and sports retail, I’ve built my career around a deep passion for endurance sports and the active lifestyle industry. From working with UK brands like TRIBE and SIGMA Sports to US tech firms like Wahoo Fitness I have a deep knowledge of the cycling and sports market . Most recently, I worked as a Subject Matter Expert for bike computers and smartwatches at Wahoo Fitness, further sharpening my technical knowledge. Now, I’m combining my industry expertise with my journalism background to create compelling content for cycling brands, retailers, and media.